Social Media and Digital Platforms Policy


Purpose

Social media has become a powerful tool for communication, branding, and engagement. Whether used personally or professionally, the way we present ourselves online can reflect directly on our company. This policy outlines the expectations and boundaries for employees when using social media and digital platforms, especially when referencing the company, its clients, or its work.

Scope

This policy applies to all employees, contractors, interns, consultants, and third-party collaborators who work with or on behalf of [Company Name]. It applies to both personal and professional use of social media and digital platforms, including but not limited to:

  • LinkedIn
  • Facebook
  • Instagram
  • Twitter (X)
  • YouTube
  • TikTok
  • Blogs and forums
  • WhatsApp groups or other digital chat platforms when used for work-related purposes

Key Principles

1. Be Respectful and Professional

  • Treat others with respect and maintain a professional tone, even in personal posts.
  • Do not post or share content that could be viewed as offensive, discriminatory, harassing, or defamatory.

2. Protect Company Reputation

  • Remember that your online presence can be linked to the company, especially if your profile mentions your role.
  • Always act in a way that reflects positively on [Company Name].

3. Maintain Confidentiality

  • Never share confidential or proprietary company information, including:
    • Financial data
    • Client details
    • Internal operations
    • Non-public strategies or plans

Use of LinkedIn and Professional Platforms

Important Restriction:

Employees are not permitted to post content mentioning [Company Name] or to use the company’s name, logo, or client references on LinkedIn or similar platforms without written approval from an authorized manager or the Marketing team.

This includes, but is not limited to:

  • Announcements of joining or leaving the company
  • Promotions or internal recognitions
  • Company events, campaigns, or product launches
  • Team photos with branded backgrounds or client work
  • Sharing articles or videos produced by or about the company

✅ Allowed: Listing [Company Name] in the Experience section of your LinkedIn profile.
❌ Not Allowed Without Approval: Posting “Excited to be starting a new role at [Company Name]!” without clearance.

Why This Matters:

These restrictions help protect the brand image, ensure message consistency, and avoid unintentionally disclosing sensitive information.

Process for Getting Approval

Before posting any content that mentions [Company Name] or relates to your work here:

  1. Draft your content.
  2. Email it to your line manager or the Marketing/HR team with any supporting media.
  3. Wait for written approval before sharing the content online.

What You Can Do Freely

Without prior approval, employees can:

  • Engage with official company posts by liking, commenting, or sharing.
  • Privately discuss their role in a one-on-one setting.
  • Maintain a LinkedIn profile that accurately reflects their title and work history.

Personal Opinions Disclaimer

If you are posting about work-related topics on your personal account, you should include a disclaimer such as:

“The views expressed are my own and do not reflect those of my employer.”

This helps separate personal opinions from official company communications.

Violations and Consequences

Failure to follow this policy may result in:

  • A formal warning
  • A request to remove the offending content
  • Restricted access to company social platforms
  • Disciplinary action up to and including termination of employment

Support and Questions

If you're ever unsure about whether something is appropriate to post:

  • Speak with your manager
  • Contact the HR or Marketing department for guidance

We’re here to support positive, professional, and impactful digital engagement.